Happn, one of the most popular apps in India with 28 million users, now has Nagpur, Surat, Ludhiana, and Agra in its top 20 cities.
Is Happn app working in India?Happn reached India in 2017 and now boasts a million users in Delhi alone besides having a sizeable presence in Mumbai, Bengaluru and Allahabad. The objective according to its CEO and co-founder, Didier Rappaport is is to help people find soul mates.
Is happn still popular?Happn, is one of the relatively newer options for modern singles. Created in 2014, the app has just over 6 years under its belt and has made some great strides in that time....Overall Happn Rating.CategoryScoreEase of Use7.5/10.0Support6.5/10.0Cost8.0/10.0Overall7.5/10.02 more rows
What countries use happn?Available in about 15 languages, happn operates in more than 40 countries and 50 major cities in Europe, Asia, Oceania, and North and South America.
Is Happn still popular?Happn, is one of the relatively newer options for modern singles. Created in 2014, the app has just over 6 years under its belt and has made some great strides in that time....Overall Happn Rating.CategoryScoreEase of Use7.5/10.0Support6.5/10.0Cost8.0/10.0Overall7.5/10.02 more rows
Throughout history, people have turned every new mode of communication into means to look for love. In the late 1950s, the rise of the Darpanet—the internet, as we know it today—became a new way to meet eligible singles, while now we look for companionship through handheld digital screens.
But dating, as a concept, took a while to find its way to India. Although platforms such as Matchify and Dil Mil did exist, they had not acquired widespread recognition.
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India, however, did not perceive love the way the Western world did, and did not accept the casual approach of international dating platforms. Consequently, these apps had to learn to speak in a language that Indians would understand.
It seems that despite the prevalence of arranged marriages, Indian youngsters are willing to break traditional norms. Although dating apps are on the rise in India, they lag far behind older match-making platforms where number of users are concerned. Beginning with Bharat Matrimony matrimony. According to Statista, the number of registrations on Matrimony. In recent years, some of these platforms have tried to bridge the gap between dating and marriage by acquiring or investing in dating platforms.
The intention was to enable a smooth transition from dating to marriage, but the dating platforms failed to take off. Although foreign dating apps were the first to create a significant mark in India, homegrown apps are now witnessing a slow and steady rise.
From having less than 10 percent market share in the early Is happn popular in India?, they now have about 50 percent market share, according to Statista.
Leveraging their intrinsic knowledge of Indian culture, social norms and expectations, these apps have positioned themselves not as casual dating platforms, unlike their Western counterparts, but as means Is happn popular in India?
look for longer-term relationships. In a cluttered market, it can be difficult for an app to find its unique selling proposition. He therefore decided to call it a match-making app. Instead of introducing a new cultural concept among its target audience, Aisle took what existed—the concept of marrying someone you love. This is when they make the shift to homegrown match-making platforms to look for meaningful, long-lasting relationships.
Joseph claims Aisle has the second-largest market share in India after Tinder, and has 16 percent more downloads than Bumble, as of October 2020.
Since the app sits somewhere between casual dating platforms and matrimonial websites, its competition could be both, he adds. According to Statista, Truly Madly was one of the top three most used dating apps in the country in 2018, with more users than Tinder in eastern India. Khanor credits this success to its rigorous security and privacy measures. He says during the coronavirus pandemic, women users have Is happn popular in India?
liking twice as many profiles than they did before the lockdowns, and users are logged on to the app till later at night. The success of apps like Aisle and Truly Madly is encouraging similar other platforms as well. For instance, HiHi was launched this August, in the midst of the pandemic. He adds that social platforms have thrived during the pandemic as more people took to their convenience and ease of access.
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The pandemic-related lockdowns have seen the dating industry flourish, as people began to transition to an increasingly online life. Joseph points out that users seemed bored in the first half of the lockdown, resulting in more matches on the platform but shorter conversations. Whereas in the second half of the lockdown, users began to feel lonely and looked for meaningful conversations. Video calls are proving to be a great way to form these relationships.